Connecting international talent with European higher education institutions.
We support higher-education institutions, partner agents and families across the Maghreb, Francophone Africa and the Middle East, from orientation to enrollment.
From strategy to market reality.
We connect advice and action: every engagement brings a defined scope, decisions, a calendar and identifiable deliverables.
See how a mandate works ↗Three regions.
Distinct realities.
A structured market-by-market approach: recruitment and field networks in the Maghreb and Francophone Africa; institutional relations and corporate development in the Middle East.
Maghreb
Development rooted in proximity, relationships and knowledge of study pathways. Morocco is the priority anchor point.
- Regional representation and institutional relations
- Agent selection and activation
- Fit between programs, families and budget
The team.
Field experience. Market knowledge. Human commitment.
Together, Saloie Ayadi and Ikram Bouhadadi bring more than 30 years of professional experience in business and international development, including direct expertise in student recruitment. Based in Dubai and Casablanca, they understand what institutions expect as well as the realities of student journeys.